Biography

A career built around technology, people and international partnerships.

Based in Dubai for the past four years and previously London, my career has developed from hospitality and FMCG sales into international commercial leadership across enterprise technology markets.

I help organisations across Europe, the Middle East, Africa and other international markets adopt technology that improves collaboration, communication and learning. My experience spans business development, strategic partnerships, channel growth, management and enterprise technology sales.

My approach is practical and relationship-led. I enjoy building long-term partnerships, understanding customer challenges and translating technical solutions into commercial outcomes that make sense for distributors, integrators, end users and executive stakeholders.

Before joining Specktron, I progressed through multiple commercial roles at Clevertouch, including Key Account Director and Business Manager / General Manager for the Middle East. Earlier in my career, Coca-Cola Europacific Partners gave me a strong foundation in FMCG Sales Leadership, field sales, negotiation, territory development and team management, including managing 3 team members as a Sales Manager. My management experience began even earlier at Hilton Hotels, where I supervised teams of up to 12 people in a customer-facing hospitality environment.

Technology is constantly evolving, and I enjoy staying close to innovation — particularly AI-enabled collaboration, visual communication, interactive displays, LED solutions and workplace technology.

Leadership Style

Commercial leadership built around clarity, trust and execution.

People Development

Managing and mentoring Business Development Managers, supporting confidence, accountability and commercial growth.

Partner Growth

Working with distributors, resellers and integrators to align product, market and commercial strategy.

Executive Stakeholders

Building trusted relationships across education, government, hospitality, retail, aviation and enterprise environments.

Industry Engagement

Presenting, enabling partners and supporting technology conversations.

Experience includes partner conferences, executive demonstrations, webinars and industry events including education and technology discussions across international markets.

Management Scope

Current and previous team leadership.

Currently managing 5 direct reports, with previous management experience including 3 team members at Coca-Cola and 12 team members at Hilton Hotels. This means the Management & Mentoring capability should be viewed as 9+ years of practical leadership experience, not only the current Specktron period.