Career Journey
Driving International Growth Through Commercial Leadership & Technology.
Based out of the United Kingdom and the United Arab Emirates, working with customers, distributors, strategic partners and end users across Europe, the Middle East, Africa, Asia-Pacific and wider international markets.
Specktron
Full-time · Mar 2025 – Present · 1 yr 5 mos
Dubai, United Arab Emirates · On-siteEMEA Sales Manager
Dubai, United Arab Emirates · On-site
Leading EMEA commercial operations across Interactive Displays, LED, Digital Signage and AI-enabled collaboration technology, with responsibility for international growth across multiple regions.
- Develop and execute sales strategies to unlock key accounts across Europe, Africa and selected APAC markets.
- Manage, mentor and support a team of 5 Business Development Managers.
- Handle commercial responsibility for approximately USD $40M in revenue portfolio.
- Collaborate with cross-functional teams to drive revenue growth, product positioning and market expansion.
- Support customers, distributors, resellers and end users across education, government, hospitality, retail, aviation and enterprise environments.
Product ManagementCorporate Sales ManagementInternational SalesChannel DevelopmentManagement & Mentoring
Clevertouch by Boxlight
Full-time · 4 yrs 6 mos
London, UK / Dubai, UAE · HybridBusiness Manager / GM – Middle East
Dubai, United Arab Emirates
Led the regional sales operation with full P&L responsibility, driving strategic growth across the Gulf and wider MENA region.
- Successfully managed a high-performing sales team and channel network.
- Secured key accounts, expanded market share and consistently exceeded revenue targets.
- Built and nurtured partnerships with leading system integrators and AV resellers.
- Contributed to double-digit year-on-year growth and a sustained 35% increase in regional turnover.
- Led go-to-market execution, contract wins, partner enablement and targeted demand-generation campaigns.
Management Award of Excellence · 2024
Key Account Director
City of London, England, United Kingdom
Managed and expanded strategic relationships across key international markets including South Africa, the Middle East and Europe.
- Worked closely with senior stakeholders, distributors and system integrators to deliver large-scale deployments.
- Managed revenue books of approximately USD $25M.
- Aligned product offering with enterprise and education client needs across diverse regions.
- Strengthened brand presence and customer loyalty through strategic account management and partner support.
- Played a key role in a record commercial year during the COVID-19 period.
CEO Rising Star Award · 2019
Account Manager
London, England, United Kingdom
Built relationships and drove growth within the audio-visual sales sector, supporting customers, partners and account development across interactive display solutions.
- Engaged a diverse customer base and supported account expansion.
- Developed strong product knowledge across interactive displays, education technology and collaboration software.
- Built the foundation for progression into international key account and regional leadership roles.
Coca-Cola European Partners
Full-time · 3 yrs 1 mo
London Area, United Kingdom · HybridSales Manager – Bars & Restaurants (Secondment)
Greater London, England, United Kingdom
Led customer account management across the London Bridge area for Coca-Cola, fostering strong long-lasting relationships across hospitality and on-premise accounts.
- Managed hospitality accounts across bars, restaurants and entertainment venues.
- Negotiated product and equipment contracts to support commercial growth.
- Developed new business opportunities with existing and prospective customers.
- Collaborated with internal and external stakeholders to support regional sales execution.
Product DemonstrationMarket UpdatesHospitality Sales
Sales Manager – Grocery Channel
London Area, United Kingdom
Managed a grocery channel portfolio and direct reports to drive regional sales success across FMCG accounts.
- Managed 3 staff members to gain regional sales success.
- Achieved sales targets across the final three years in role.
- Won a team incentive for most Monster Energy sales in January 2018.
- Won top bonus for Monster Energy incentives in July and August 2018.
- Built commercial capability across retail execution, forecasting, merchandising and customer planning.
Product DemonstrationCorporate Sales ManagementFMCG Sales Leadership
Sales Apprentice
London Area, United Kingdom
Completed a full-time comprehensive apprenticeship programme in Sales Management and the Principles of Sales, with a strong focus on practical application in real-world business environments.
- Covered core areas such as sales strategy, customer relationship management, negotiation, pipeline development and performance measurement.
- Gained a solid foundation in both the theory and practice of sales through hands-on training and mentorship.
- Built the commercial foundations that led into grocery channel and on-premise sales management roles.
Hilton
Hilton Hotels & Resorts
2 yrs 8 mos
Dartford, England, United Kingdom · On-siteFood And Beverage Supervisor
Full-time
Responsible for coordinating daily operations across the hotel’s dining venues, ensuring smooth service and exceptional guest experiences.
- Supervised restaurant and bar service operations during busy trading periods.
- Supported team coordination, guest satisfaction and service standards.
- Developed early leadership, people management and operational problem-solving skills.
Food And Beverage Assistant
Part-time
Food and beverage assistant in bar and restaurant operations, supporting customer-facing service and hospitality delivery.
- Delivered guest service across food, beverage and hospitality environments.
- Supported restaurant and bar operations while learning premium service standards.
- Built early customer-facing confidence and communication skills.
Career Narrative
A career built around international growth.
From hospitality to FMCG and ultimately international technology leadership, every role has centred around helping organisations grow, building long-term partnerships and delivering measurable commercial results across international markets.
Management Scope
Current and previous team leadership.
Currently managing 5 direct reports, with previous management experience including 3 team members at Coca-Cola and 12 team members at Hilton Hotels. Management and mentoring experience therefore spans from Hilton and Coca-Cola through Clevertouch and Specktron.